Outbound Voice-AI that actually works: $1M+ created for client in 171 days
How one always-on Voice AI intake agent turned 137,793 hand-raisers into 1,279 qualified calls, 192 new cases, and over $1,000,000 in fee revenue for a legal-focused call center.
Call sample
Hear the Voice AI in action
Our client is a call center who deals with law firms. Their mandate was simple: find people in the US who could benefit from legal services, have them request help, and then connect the serious ones straight to the intake team.
This page breaks down how a single Voice AI agent handled over half a million outbound calls on their behalf – and turned that effort into cases and revenue you can actually measure.
The snapshot
What actually happened when we turned the AI on
Behind the headline numbers are real leads, real conversations, and a follow-up engine that didn't miss a beat.
Qualified calls delivered
1,279
Warm, hand-raiser conversations sent straight to intake
Close rate on those calls
15%
Cases signed from calls the AI brought to the team
New cases opened
192
Government-benefit related cases opened from this campaign
Fee revenue generated
$1,000,000+
Total fees created for the client in this window
The AI carried the heavy load — your team took the wins
The chart below isn't just vanity volume. It shows how much of the repetitive work the Voice AI absorbed so humans could focus on closing.
People who requested help and opted in for calls
AI-driven follow-up workload handled end-to-end
Warm handoffs into the client intake queue
Conversation time owned entirely by the Voice AI
Strategy call
Plug a Voice AI employee into your pipeline
Bring your real lead numbers. We will map this campaign onto your intake flow and show you exactly where an AI rep can take over the grind.
The problem
Why traditional call floors couldn't keep up
If you run a law firm, call center, or any sales-driven operation, this will feel uncomfortably familiar.
The reality of old-school call floors
- XHuman reps are inconsistent. Some are killers, some are passengers, most are up and down. Scripts get butchered, leads get ignored, your calendar swings wildly.
- XYou can't scale people 24/7. Nights, weekends, holidays, and time zones mean your pipeline doesn't stop — but your team does.
- XFollow-up discipline breaks down. On paper you follow up multiple times. In reality, most leads get a couple of attempts then vanish into the CRM graveyard.
- XCompliance is always on your mind. Opt-in, consent, recordings, complaints — so you play small and stay cautious.
- XMost "voice AI" is just a demo. Cool tech, bad conversations, unhappy prospects, and no money.
What we built instead
- ✓Behaves like your best closer on every single call. No bad days, no passengers, no script butchering — just the same high-intent conversation for every lead, every time.
- ✓Runs a 24/7 follow-up desk that never clocks out. Nights, weekends, holidays, and ugly time zones are covered automatically so hot leads never go cold in your queue.
- ✓Executes a fixed, multi-touch schedule without dropping leads. Every hand-raiser gets the full sequence with smart gaps — not two calls and a one-way trip to the CRM graveyard.
- ✓Stays compliant while only sending real cases to your team. It talks only to people who explicitly opted in, handles consent and recording notices the same way on every call, and transfers qualified prospects live to intake to sign.
- ✓Ships as a revenue campaign, not a shiny AI demo. It already runs on real lead volumes, sounds like a trained intake specialist, and gives you signed cases and $1M+ in fees to point at — not just a product tour.
Top of funnel
How we attract people who need legal help
The front end is intentionally simple: clear expectations, clear permission, and clean data.
We run online ads across multiple platforms pointing to a short, direct form. The copy explains the type of legal help available and clearly asks for permission to be called.
When someone fills it out, they opt in to receive phone calls about that issue. No tricks — just clear expectations and permission.
Every record arrives tagged with source, timestamp, and consent.
The system
How the Voice AI turns leads into signed cases
From first opt-in to weekly optimization, here's how the engine runs behind the scenes.
Lead opts in for help
A person sees an ad, clicks through, and fills in a short form asking for help with a government benefit–related legal issue.
Their record hits the CRM with contact info, a timestamp, and explicit consent to receive calls so everything stays clean for legal and compliance.
AI takes over follow-up
The second the lead lands in the system, the Voice AI drops them into a pre-built follow-up schedule.
Each lead is given a fixed number of call attempts, spaced out with planned gaps and strong times of day to maximize answer and connection rates.
Qualifying like a senior intake specialist
When someone picks up, the AI confirms who they are, why they requested help, and walks through a structured series of questions.
It filters out non-cases and time-wasters while keeping real prospects engaged and ready for a deeper human conversation.
Live transfer at peak intent
When the AI identifies a strong opportunity, it gives a short handoff and connects them to the client’s intake queue.
Prospects arrive warm, pre-framed, and ready to talk about their situation and sign with the client.
Weekly tuning and optimization
The system is never set-and-forget. Each week we review calls, transcripts, and performance.
We tighten phrasing, scheduling, and routing logic – which is how the campaign produced a clean 15% close rate and over $1M in revenue.
Pipeline audit
Turn your lead graveyard into signed cases
If you are sitting on months of untouched or half-touched leads, this is where the real money hides. Let us walk you through what a Voice AI sweep would look like.
The money
What it made for the client
This case study isn't about impressive call volumes. It's about predictable cases and revenue.
For this legal-focused client, one Voice AI agent delivered 1,279 qualified calls into the intake team's queue. They closed roughly 15% of those calls, opening 192 new cases and generating over $1,000,000 in fee revenue.
That's the kind of gain you feel directly in the P&L — and the type of campaign you can scale with confidence.
Qualified calls
1,279
Close rate
15%
New cases
192
Fee revenue
$1M+
One well-built Voice AI agent matched what a room full of callers struggled to do — with cleaner economics and better measurement.
Comparison
Why this beats a room full of humans
Same leads, same offer. Very different execution.
Traditional human-only model
- Inconsistent effort across human reps and shifts.
- Leads ignored or called only once before being forgotten.
- Scripts drift, compliance becomes a constant worry.
- Scaling means more headcount instead of better unit economics.
Our Voice AI model
- Every new lead gets a planned sequence of follow-ups.
- Script-perfect, compliant conversations on every single call.
- Follow-up is executed 24/7 with no ego or fatigue.
- Only qualified cases are passed to your team, ready to sign.
Compliance
Aggressive follow-up, built for regulators
From the first click to the last call, the system is designed to stay on the right side of consent and auditability.
- People explicitly opt in to receive calls about their legal issue.
- Consent, timestamp, and source are stored in the CRM for every record.
- Opt-outs and do-not-call requests are respected instantly.
- Recording notices are built into the script and honored consistently.
- Calls are used solely to connect people with the legal help they requested.
Consent
opt-in: phone
Source
Meta · gov benefits
Timestamp
2024-03-18 14:09:32
Recording
enabled
Run the numbers
See if this $1M playbook fits your business
We will plug in your lead flow, cost per acquisition, and close rates, and give you a straight answer on whether a Voice AI employee makes sense.
Beyond law
Where this pattern plugs in next
Anywhere revenue depends on leads being called, qualified, and handed to humans, this system can become the backbone.
This case study lives in the law niche, but the pattern is the same for any serious business that lives and dies by intake and follow-up.
- SaaS companies with demos and account executives.
- High-ticket services with discovery or strategy calls.
- Enterprise sales teams drowning in untouched inbound and outbound leads.
- Any operation where intake, follow-up, and scheduling decide revenue.
If your revenue depends on leads being called, qualified, and handed to humans, one well-built Voice AI agent can become a predictable case or appointment machine — just like it did here with 1,279 qualified calls, 192 cases, and over $1M in revenue.
Next step
Want a similar Voice AI engine plugged into your pipeline?
We design agents around your intake rules, follow-up windows, and compliance constraints so you can scale without losing control.
Book a strategy call